Colleen Johnson, Long & Foster Real Estate

SELL WITH COLLEEN

15 STEPS.
ONE STEADY GUIDE

Selling your home is a lot of moving pieces. A well-explained process helps you know where you are, what is next, and what deserves your attention.

THE EDUCATOR'S LENS

THE SELLING PROCESS

The details change with every home. The commitment to clarity stays the same.

01

Consultation

We start with your goals, your timing, and the questions you want answered before a plan takes shape.

02

Listing Strategy

Together, we decide how to prepare the home, position it, and reach the right audience.

03

Pricing

A Comparative Market Analysis helps us have a grounded conversation about value and strategy.

04

Photography & Videography

Professional visuals help buyers understand the home before they ever step through the door.

05

Pre-marketing

We make sure the details are ready—story, presentation, logistics, and the information buyers will need.

06

Going Live

When the listing launches, the plan becomes visible and every detail should feel intentional.

07

Showings

I help coordinate access, gather feedback, and keep you informed as buyers experience the home.

08

Offer

When an offer arrives, we look at the full picture: price, timing, contingencies, and certainty.

09

Negotiating

I explain the trade-offs and advocate for terms that support your goals.

10

Inspections

We move through inspection information carefully and decide what response makes sense for the agreement.

11

Appraisal

I help keep the appraisal milestone on track and communicate as the transaction moves forward.

12

Title & Utilities

The practical details matter. We keep title work, utilities, and required information moving.

13

Final Walkthrough

The buyer’s final visit is a chance to confirm the home is ready for the next chapter.

14

Closing

We review the final timeline and bring the transaction to its signing table.

15

Last Steps

After closing, I stay connected through the handoff so the move feels complete, not abrupt.

PRICING WITH EVIDENCE

THE PRICING CONVERSATION

01 · CREDENTIAL

Pricing Strategy Advisor

My PSA certification supports a careful pricing conversation built around preparation, evidence, and your goals.

02 · COMPARABLES

A Chester County CMA

I build a Comparative Market Analysis from current Chester County comparables and explain what each one adds to the picture.

03 · CONVERSATION

A Clear Pricing Decision

We walk through the range, the trade-offs, and the plan together so the final pricing choice feels informed—not mysterious.

FOR SELLERS

REQUEST MY HOME SELLER'S GUIDE

My free Home Seller's Guide walks through the whole journey — preparation, pricing, marketing, offers and closing. Tell me where to send it and I'll get it to you.

I'll send the guide over personally.

REQUEST A REVIEW

LET'S START WITH THE ADDRESS

Share a few details and I'll review the request personally. Then I'll follow up with a Comparative Market Analysis and a clear next conversation.

I review each request personally and follow up with a CMA.

YOUR NEXT CHAPTER

LET'S TALK ABOUT THE PLAN

Start the conversation